The Modern Man’s Guide To The World’s Most Fashionable Cities

A well-chosen attire complements a well-trained body, so here is Aimee Joseph’s guide to the top five fashion destinations to inspire your style.

Stockholm, Sweden


The Swedish style set offers laid-back design, sharp tailoring and effortless minimal fashion, making the country’s capital one of the most stylish places in the world. Stockholm is a great place to visit and invest in high-quality classic and contemporary clothing.

The top designer Swedish brands to look out for are Whyred, Byredo and Ace. You can find these in shops in the Biblioteksgatan area, which is famous for its mid-range Swedish brands. If you want more luxury items, head over to the Birger Jarlsgatan area, which is home to many high-end international designers including Louis Vuitton and Prada.

Nitty Gritty is a men’s boutique that is always up to date with the latest trends. The clothing store sells
a carefully selected mix of expensive and affordable clothes, with Swedish and international brands,
both emerging as well as well-established, plus the store is designed beautifully in the traditional minimalist Swedish style.

Sydney, Australia


Sydney is fast becoming the go-to city for shopping. Sydney is home to major international brands that attract men from around the world to its shopping centres, arcades and malls. The number one place to visit in Sydney is Harrolds. Home to the world’s leading designers such Tom Ford, Saint Laurent and Rick Owens, this luxury department store has been open for over 30 years and can be likened to London’s prestigious Harrods. The shopping experience offered in store is top-notch, with in-store tailors, home delivery service and an espresso bar if you need a boost.

If you love boutique shopping, the Queen Victoria building is full of unique and high-end stores. The building has three levels, each with its own variety of jewellery, fashion and gifts. For the likes of Raf Simons, Dior, or Kris Van Assche, similar designs such as stylish blazers and shorts can be found at the May Day Market based in Westfield Sydney.

The next place to visit is Robby Ingham, which offers a wide range of local and international luxury brands such as Alexander McQueen, Givenchy and Paul Smith, selling high-end men’s footwear and the very latest accessories too. For classic tailoring, P. Johnson is the only place to go. You’ll have to wait for around eight weeks for your suit to be ready, but it’s worth the wait.

Paris, France


When you walk around this beautiful city, the groomed and immaculate men are representative of the city’s shopping offering. C’est très chic. For the latest in French fashion, head to Marais, Canal Saint-Martin or Saint-Germain des Prés, which all pride themselves on high-quality, hand-selected European labels that you’d be hard pressed to find even in Dubai.

On the Canal Saint-Martin, Balibaris is a luxury label that provides you with an elegant wardrobe for the modern man. The clothing is made with quality materials with an extensive tie collection, featuring a huge range from limited edition alpaca-knit neckties to traditional silk ecru stripes. L’Eclaireur Homme is home to many fashion-forward multi-brands, with both up-and-coming and established labels such as Comme des Garçons, Carpe Diem, and Junya Watanabe. The boutique has edgy, industrial decor, and similar to a modern art gallery, garments are placed under spotlights and the accessories are arranged in glass cabinets. This is the place to visit if you’re looking to update your wardrobe and stay ahead of the trends.

If department stores are more your style, the top ones to visit are Bon Marche, Galeries Lafayette and BHV Homme, all of which offer a huge range of French chains and international labels.

Tokyo, Japan


Japan has a wide range of subcultures, making it truly inspiring due to its quirky and unique variety. One of the best things to do in Toyko is people-watch for the infamous street style inspired by the catwalks. Make sure you have your camera to hand.

The city is also home to some amazing retailers. POOL aoyama, United Arrows and Dover Street Market’s Ginza location come highly recommended. Each creates their own fantastic shopping experience and is truly innovative in how they deliver fashion for customers.

Japan’s unique landscape is home to designer labels such as BAPE and Neighbourhood and its prestigious designers offer some of the most avant-garde designs in high fashion. The Mercedes-Benz Fashion Week TOKYO (MBFWT) is held twice a year, in March and October, where trends for the next season are revealed at fashion shows and exhibitions. If you can’t get a pass to the shows, you can always check social media to see the collections during the shows.

Barcelona, Spain


Barcelona’s focus on elegance and design can be seen everywhere, as its stunning architecture lays
the foundation for a highly enjoyable shopping trip. Barcelona’s classiest street, Passeig de Gràcia, boasts many international designers with established flagship stores along the famous avenue. Only the very best set up shop here, including Luis Vuitton, Prada, MaxMara, Burberry and Chanel. There is also an abundance of extravagant jewellery shops that literally sparkle when you walk past in Bagués Joieria. Don’t miss renowned brands, Cartier and Tiffany & Co., when you’re in the area.

The Born is Barcelona’s old town and is renowned for its individual boutiques where you can discover many unique and beautiful pieces. More recently it has become home to several big brands like Dolce
& Gabanna and Custo Barcelona.

One store you cannot afford to miss is The Outpost in Gràcia. Just like Barcelona itself, this store is the perfect blend of innovative and traditional. Inside its classic, wooden interior is an array of must-have footwear, bags and sunglasses from exciting labels such as Jil Sander, Balenciaga and Falke. You may need some extra luggage for your return flight!

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